Invisalign
As market leaders in clear aligners, the first task was to
establish them as such. Changing their previously despondent
and cluttered look into something a little more... refreshing.
Over the five years I've worked with them, I've been involved in
designing their identity, art directing photoshoots and film.
As a global brand, the trickiest part was developing an identity
that maintains its cleanliness when translated across a hatful
of languages. I have produced work for all their audiences,
both consumer and professional.
Concept development:
Other stuff:
